Putting the DestinationCQ BID in Context

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• Festivals and events attract over 400,000 people annually;

• The Cathedral, The MAC and Central Library attract over 550,000 visitors annually;

• Ulster University growing to 15,000 students by 2018;

• The 600+ stakeholders within the proposed BID area currently employ around 4000 people – a number that will likely increase significantly as new developments are completed;

• On an average weekend evening 4000-5000 people enjoy a night out in the area’s restaurants, pubs and clubs;

• Area hotels offer 357 rooms with 55 more planned for 2016. Hundreds attend weddings, conferences and other gatherings.



To join forces to make the Cathedral Quarter area a better place to work, study, visit and do business throughout the year by:

• Supporting and enhancing cultural activities;

• Improving the trading environment by enhancing the public realm and creating a welcoming atmosphere for clients, staff, visitors, audiences and students;

• Promoting local businesses and events;

• Retaining talent by creating opportunities for graduates and entrepreneurs;

• Working in partnership to drive down costs and shape the future of our area;

• Growing our evening economy further and developing out daytime offering to increase visitor footfall, dwell-time and spend.

“Marketing and place promotion will be important for attracting students to Ulster University.

The CQ area has enormous potential and provides an interesting and inspiring environment for the Ulster University Campus to flourish and contribute to the dynamic of the Cathedral Quarter.”

Professor Alastair Adair, Pro Vice Chancellor, Ulster University

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